Fall may not seem like the most advantageous time to sell a home, but it actually has its advantages. Fall weather, early sunset, and a slower market may not seem to benefit sellers. However, by taking advantage of these factors, selling a home in fall is a great option. OpenHouse shares 6 advantages of selling in the off-season. Let’s take a closer look.
Christmas lighting
The off-season is one of the best times to buy lights for your Christmas decorations. You can get them for a fraction of their normal price and save up to 80% off the regular price. Many retailers have left-over inventory during this time, and they’re willing to sell it at a deep discount. During the off-season, you can get a box of lights for just $1! And if you have a lot of decorations, you can even sell some of them on Ebay for a large profit!
Holiday decorations
There are many benefits to selling holiday decorations in the off-season. For starters, the prices will be lower, which is a good thing. Many stores have special clearance sales during the off-season. This is a great opportunity for you to stock up on seasonal items. If you’re not sure how to get started, there are a few tips you can follow. After all, you should be able to find quality items at an affordable price.
Up-selling
During the off-season, businesses can strengthen their email marketing campaigns and build brand interest. Here are some ideas to keep your business afloat during low season and even out your profits. Toffer Grant, the founder and CEO of PEX Card, recommends using the off-season to sell off inventory and expand to other regions. This strategy can help you take advantage of seasonal sales in the United States and other countries.
Cross-selling
There are several ways to cross-sell items when selling during the off-season. This method doesn’t work for every product. It simply means offering an additional item to increase the likelihood of a sale. It doesn’t work with products such as cars, because most people don’t need two of the same thing. However, it can work for items that are easy to break, lose, or expire. The key to cross-selling is to choose products that fit these criteria.
Tax advantages
Selling in the off-season can be advantageous in several ways. Most sellers can deduct up to $250,000 in capital gains on the sale of their personal residence, up to $500,000 when married and filing jointly. In general, capital gains are equal to the sale price minus the cost basis of the home, adjusted for any capital improvements. Therefore, if a share of stock is oversold, the price may bounce back.
Promotions
During off-season, you can use social media to engage with customers. Creating a social media presence gives you countless opportunities to reach a large audience. Create posts that will engage your audience, share special offers and promotions, and build excitement for the peak season. For example, you can share pictures of your customers using your product. This will increase the social proof of your brand and help customers make up their minds about buying your product.
Click here to learn more about we buy homes cash port neches tx