Is Zillow Really Free?
Are you thinking about listing your home on Zillow? Read on to discover the pros and cons of this website, including whether it charges a fee or not. Also discover whether it hides FSBO listings and if it offers a ‘lead guarantee.’ Regardless of whether you decide to list your home on Zillow or not, you’ll soon realize that you’ll get a lot more leads from Zillow than you paid for.
Does Zillow charge a fee for listing a home?
Does Zillow charge a fee to list a home? That’s a question that’s often on sellers’ minds. This online real estate company shows available and recently sold homes, apartments, land parcels, and houses for rent in your area. Its tools and services include a Zestimate tool for estimating a home’s value, public information about nearby schools, and much more. You can also initiate rental agreements and begin the homebuying process. But is Zillow worth it?
While selling a home is often a long and tedious process, popular online real estate marketplaces can help make the process faster and easier. And unlike traditional real estate agents, these companies do not charge their customers a commission for listing the home. Instead of taking a commission, these sites will introduce you to potential buyers. And because they act as intermediaries, buyers and sellers are introduced through Zillow.
Does it hide FSBO listings?
Is it true that Zillow hides FSBO listings? The answer depends on the reason. In January 2021, Zillow made a controversial decision. It agreed to separate MLS listings from FSBO listings. That move was a direct result of the NAR’s policy that prohibits the mixing of MLS and non-MLS listings. The policy was put into place to keep Zillow’s service free of duplication. However, it led to some controversy, and REX Real Estate filed an antitrust suit against Zillow.
In general, Zillow removes for sale by owner listings within 24 hours. Before your listing appears on Zillow, make sure to pre-activate it on the original listing platform. Otherwise, it won’t be relevant enough to appear in the active category. In addition, it can take up to 72 hours for other websites to appear on Zillow. So, it’s best to schedule an open house as early as possible to make sure your listing is visible to the right people.
Does it offer a ‘lead guarantee’ feature?
A Zillow listing is free, but the company makes money by charging agents to promote their listings and services. Agents pay to be featured on Zillow, but FSBO sellers have a harder time generating good leads with traditional listing practices. The MMM feature helps sellers get their leads directly, instead of having them sent to the agent through the Contact form. Zillow has a few ways to boost lead generation.
Firstly, the company offers a Lead Guarantee. When you list a home with Zillow, you will be able to list for free until the leads start pouring in. However, these leads are often of low quality, and almost never lead to a viewing or follow-up. In fact, leads generated by Zillow are not typically worth much. It is also easy for consumers to gather information about listings using Zillow.
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